Fronted by Stan the Outdoor Man, outdoormegastore.co.uk re-launched this week with a brand new look and feel just in time for the busy Spring Summer Camping season.
Stan was given a makeover, some say we sobered him up a little but a new rigout and haircut sorted him right out. As for Stannetta (Stan’s significant other), well she still seems to be lost in the wilderness and is officially classed as AWOL.
The site, built on the Magento eCommerce framework was designed and developed by igoo over a two month period bringing together the latest technology and the best Magento design practices. The customer buying process was simplified with focus given to a new category hierachy and the way customers navigate the huge range of products and departments available. The main aim of the website was to retain the personality of Stan whilst making it easy for customers to find bargains and checkout as easily as possible.
The website links to a back office courier system which enables customers to purchase products that are picked, processed and despatched within a 30 minute window.
The worldwide customer based has taken to the new website and sales so far have been extremely positive. Look out for further developments and improvements in the near future… Stannetta may also make a come back!