Equip Your Trip

Equip your trip.com, based in Liverpool city centre was a startup business that formed in 2007. The company would operate solely online with a ‘web and warehouse’ operation undercutting its high street competition by reducing overheads and selling to a worldwide customer base. The company would sell camping equipment and outdoor clothing and required a website that would fulfil their immediate goals but allow a platform for growth in the future. Steve the MD required an online solution that would streamline his products into an easy to use, attractive and ultimately profitable website. Steve gave igoo a blank canvas for the design and wanted embrace all available web technology.

“The new site has boosted revenue by over 300% three months after launch”

Steve Arnold, MD

Igoo provided a whole new brand strategy which started from the logo and which could complement the products and target market. Along with the website design igoo provide continual support for the ecommerce software, internet marketing and search engine optimisation.

The new website provided an integrated product management system that allowed the entire product inventory to be managed online. It is a secure system that keeps track of stock levels, product variations, descriptions, product ratings and allows profit and loss to be calculated along with other various forms of accounting. The order management system and payment module allow customers from around the world to order online, safely and on-site. Orders can then be managed, processed and then delivered to customers with full customer communication built in.

Features

• Layered navigation to allow customers to narrow their requirements down by brand/style/colour/price.
• Product zoom and multiple images to enhance each individual product.
• Discount coupon system with manageable codes.
• Onsite Secure payment – secure and speeds up checkout process increasing sale conversions.
• Stock Management – individual product stock levels and warning system. Out of stock products will not be sold online.
• Search Engine Optimised – search engine friendly site which conforms to web standards.

As well as the initial design and build, igoo manage on-going support and marketing for Equip Your Trip which include search engine optimisation, email marketing and technical support.

Future strategy for Equip your trip and upcoming features

• Addition of news/blog feature to talk about products, company news and camping/travel related articles for increased visitor targets.
• Continued search engine improvement and aggressive keyword targeting for ‘camping equipment’, ‘outdoor clothing’.
• Ongoing Conversion boosting, including visitor heat maps to monitor trends, Location specific skins for worldwide visitors, added emphasis on discounts and faster page loading/movement to checkout.
• Assisting Staff members with addition of new brands/products and information.
• Loyalty scheme and points system for return customers.