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Identity & Branding

The aim of successful branding is to clearly associate an organisation with an image or identity in the mind of its target audience.


The corporate brand should associate an image of quality and the characteristics of a trustworthy and established organisation. Your brand can show you have clear intentions and a goal to achieve something of note especially in the community.

A solid brand is a quick way to tell the public what an organisation represents and what it has to offer. The brand should reflect the strengths and values of the organisation; its services offered and staff/company culture.

The best way to develop a brand is to create a unique identity for your company and organisation. This can only be done by understanding your target market, your products and services offered and then creating a brand to reflect your target audience.

As part of the brand, you will receive guidelines that can be used across all mediums including your website, print and signage.

What igoo provide

  • A corporate logo to use on all forms of marketing
  • Letterhead design.
  • Business card design.
  • Signage Design.
  • Brochure Design.
  • Compliment slips.
  • Any other design to suit your brand…USB pens? Vehicle Signage?

Latest Tweets (follow us)

  • New blog post: Google adds Cycling to Google Maps http://tinyurl.com/yht3may3 days, 19 hours ago
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  • RT @iA: iA’s 2006 Facebook Designs, Redesigned http://is.gd/9YoSb [new iA blog post]6 days, 16 hours ago

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