The Blog

We’re Moving!


We’re very excited to announce that the igoo offices are relocating to the Baltic Triangle, the rapidly growing creative and digital hub in Liverpool city centre!

Our new address will be: Studio F, 16 Jordan Street, Liverpool, L1 0BP and our phone number will remain the same: 0151 291 7799. 

We’ll be starting the big move on the afternoon of Friday 1st July so please bear with us if you have an enquiry and we’ll try to help as soon as possible.

As always, it’s best to contact us on: [email protected] and your dedicated project manager will be able to assist.

We’ll see you from Monday 4th July at our new address!

Hassle Free A-to-B with Cabfind


We’re delighted to have just launched the brand new responsive website for Cabfind, the UK’s most extensive private hire and executive car supplier.

The new website, which allows customers to book a taxi from anywhere in the UK, features links to off-site log in areas for easy client account management.

We’ve also created a flexible content builder, allowing Cabfind to arrange how their information is laid out. With custom icons and a comprehensive news section, the website is user friendly and easy to use.

If you would like to hear more about how we could transform your website, please get in touch with us today.

Liverpool Gift Company Launches


We have also just launched a redesigned, fully responsive website for The Liverpool Gift Company, a local online boutique selling lovely Liverpool inspired prints, cards, homeware and gifts.

The new website coincides with the launch of their international shipping, giving customers from all over the globe the opportunity to own a little piece of Liverpool!

To discover how we could give your online store a makeover, get in touch with us!

Exciting igoo News Coming Soon…


When one door closes, another one opens…

Rejuvenating Science of Skin’s Web Presence


We have also just launched the new e-commerce, fully responsive website for skincare brand, Science of Skin. Developed by a team of experts, the skincare collection includes treatments for scars, stretchmarks and a range of other skin needs.

We have enhanced their brand with custom drawn iconography and supporting graphics, and have created a brand new website incorporating an online shop, and a press and news section.

If you would like to know more about our e-commerce solutions, we’d love to hear from you.

Brand New Website for One HR Launches


We’re very pleased to have launched the brand new responsive website for HR management tool, One HR.

We have given their brand identity a makeover and the site has been re-designed with a focus on signing up new customers and supporting existing users.

The new website features a custom built pricing calculator, to allow customers to see exactly what they will pay based on number of employees.

We especially love the custom digitally illustrated iconography that is present throughout the site, thanks to our talented graphic designer and illustrator, Amée.

If you would like to hear more about how we could transform your brand and website, please get in touch with us today.

Have You Factored Content Marketing into your SEO Strategy?


Search engine optimisation (or SEO as it is more affectionately known) is making sure your website appears as high up as possible on search engines, such as Google, when someone searches for your products or services.

It is dependent on hundreds of page ranking factors, with each having varied effects on where your web page will rank on Google.

One of the easiest and most beneficial factors to tackle is your on-site content; from copy on your landing page to regular news articles, it all contributes to how valuable Google thinks your website is to your prospective audience.

Content marketing can be a tricky thing and it’s definitely a lot more sophisticated than trying to get as many keywords as possible on your website.

In fact, there are many techniques that you may not automatically consider that could help your website to rank higher.

Here’s a few things to get you started:

1. There’s a lot more to it than just raw keywords – Google is looking for synonyms and intent matching, so make your content as varied as possible to increase your overall credibility.

2. Think back to your school days and concentrate on getting your web pages as readable as possible – Google looks favourably on content that has great sentence and paragraph structure, top notch spelling and grammar, and that is of a good, readable length.

3. Great SEO relies on link backs, and continuous high quality content that is worth linking to is a sure fire way to move up Google’s search rankings.
Not sure where to start? If you’d prefer an expert to make sure your copy is as search engine friendly as possible, get in touch with our in-house copywriter, Camilla for more info.

Facebook Uses Artificial Intelligence to Improve Accessibility

This week, Facebook announced that it is introducing ‘automatic alternative text.’

This amazing new development is able to generate a description of a photograph on the social network, allowing visually impaired users to get an idea of what each picture contains.

Previously, people using screen readers would hear the name of the original poster followed by the term ‘photo’ – now they will hear ‘image may contain three people, smiling, outdoors.’

Using Facebook’s object recognition technology, the software is based on a neutral network with billions of parameters and trained with a million of examples.

And we think that’s pretty amazing!

We’re 10 Years Old!


igoo celebrated its 10th birthday recently (I know, we can’t believe it either!)

From our humble beginnings with a team of 2 in a tiny shared office on Seel Street, to our bright and bustling studio of 10 in Mossley Hill, it’s been an incredible journey so far.

We owe a big thanks to the rich diversity of clients who we have had the pleasure of working with over the past decade, we hope you’ve enjoyed it as much as we have.

We’re going to celebrate with a month long series of articles on all things igoo and other industry bits and bobs, which we think could help you, our clients, to improve your online presence.

We’re only just getting started, so get in touch to discuss how we can help your online business to thrive.

Crystal Clear Design and Build…



The igoo team have been working hard over the last few months as we have prepared to launch the brand new e-commerce website for Crystal Clear. We’re very pleased and proud to announce that the site has now gone live and is already proving a huge success.




Crystal Clear is a global skincare brand with a dedicated celebrity following, who are committed to innovating new treatments, products and equipment to solve a range of skincare needs.

With a growing product range and a strong interest from salons, Crystal Clear required a new website, offering a more targeted user experience to cater to both consumers and beauty professionals alike. Their revamped site needed to reflect the luxury, high-end feel of their branding, whilst keeping the feel minimal and clear.

The new website directs users depending on whether they’re looking to shop Crystal Clear’s range of skincare products or wanting to find out more about their professional salon equipment and product range.




The fully responsive site features a custom built user log-in area for customers to review orders, a comprehensive blog and press archive section, and complete social integration.

Customers can view the full Crystal Clear skincare range and discover more about their salon treatments. Each treatment has its own dedicated page and the salon finder feature allows customers to find their nearest salon offering each treatment.




During the transition from Crystal Clear’s previous site, we completed a cross-platform migration, importing over 8,000 customers and 2,500 salons to ensure the database was up-to-date.

The professional division of the site profiles the brand’s full range of skin systems and treatments, and allow salons to enquire about offering the specialised treatments to their customers.




igoo are providing ongoing design support to Crystal Clear, helping to develop their brand both online with email marketing and social media channels, and offline through brochures and print work.

For more details on our design and e-commerce services, please get in touch.

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