The Blog

Exciting igoo News Coming Soon…

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When one door closes, another one opens…

Rejuvenating Science of Skin’s Web Presence

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We have also just launched the new e-commerce, fully responsive website for skincare brand, Science of Skin. Developed by a team of experts, the skincare collection includes treatments for scars, stretchmarks and a range of other skin needs.

We have enhanced their brand with custom drawn iconography and supporting graphics, and have created a brand new website incorporating an online shop, and a press and news section.

If you would like to know more about our e-commerce solutions, we’d love to hear from you.

Brand New Website for One HR Launches

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We’re very pleased to have launched the brand new responsive website for HR management tool, One HR.

We have given their brand identity a makeover and the site has been re-designed with a focus on signing up new customers and supporting existing users.

The new website features a custom built pricing calculator, to allow customers to see exactly what they will pay based on number of employees.

We especially love the custom digitally illustrated iconography that is present throughout the site, thanks to our talented graphic designer and illustrator, Amée.

If you would like to hear more about how we could transform your brand and website, please get in touch with us today.

Have You Factored Content Marketing into your SEO Strategy?

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Search engine optimisation (or SEO as it is more affectionately known) is making sure your website appears as high up as possible on search engines, such as Google, when someone searches for your products or services.

It is dependent on hundreds of page ranking factors, with each having varied effects on where your web page will rank on Google.

One of the easiest and most beneficial factors to tackle is your on-site content; from copy on your landing page to regular news articles, it all contributes to how valuable Google thinks your website is to your prospective audience.

Content marketing can be a tricky thing and it’s definitely a lot more sophisticated than trying to get as many keywords as possible on your website.

In fact, there are many techniques that you may not automatically consider that could help your website to rank higher.

Here’s a few things to get you started:

1. There’s a lot more to it than just raw keywords – Google is looking for synonyms and intent matching, so make your content as varied as possible to increase your overall credibility.

2. Think back to your school days and concentrate on getting your web pages as readable as possible – Google looks favourably on content that has great sentence and paragraph structure, top notch spelling and grammar, and that is of a good, readable length.

3. Great SEO relies on link backs, and continuous high quality content that is worth linking to is a sure fire way to move up Google’s search rankings.
Not sure where to start? If you’d prefer an expert to make sure your copy is as search engine friendly as possible, get in touch with our in-house copywriter, Camilla for more info.

Facebook Uses Artificial Intelligence to Improve Accessibility

This week, Facebook announced that it is introducing ‘automatic alternative text.’

This amazing new development is able to generate a description of a photograph on the social network, allowing visually impaired users to get an idea of what each picture contains.

Previously, people using screen readers would hear the name of the original poster followed by the term ‘photo’ – now they will hear ‘image may contain three people, smiling, outdoors.’

Using Facebook’s object recognition technology, the software is based on a neutral network with billions of parameters and trained with a million of examples.

And we think that’s pretty amazing!

We’re 10 Years Old!

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igoo celebrated its 10th birthday recently (I know, we can’t believe it either!)

From our humble beginnings with a team of 2 in a tiny shared office on Seel Street, to our bright and bustling studio of 10 in Mossley Hill, it’s been an incredible journey so far.

We owe a big thanks to the rich diversity of clients who we have had the pleasure of working with over the past decade, we hope you’ve enjoyed it as much as we have.

We’re going to celebrate with a month long series of articles on all things igoo and other industry bits and bobs, which we think could help you, our clients, to improve your online presence.

We’re only just getting started, so get in touch to discuss how we can help your online business to thrive.

Crystal Clear Design and Build…

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The igoo team have been working hard over the last few months as we have prepared to launch the brand new e-commerce website for Crystal Clear. We’re very pleased and proud to announce that the site has now gone live and is already proving a huge success.

 

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Crystal Clear is a global skincare brand with a dedicated celebrity following, who are committed to innovating new treatments, products and equipment to solve a range of skincare needs.

With a growing product range and a strong interest from salons, Crystal Clear required a new website, offering a more targeted user experience to cater to both consumers and beauty professionals alike. Their revamped site needed to reflect the luxury, high-end feel of their branding, whilst keeping the feel minimal and clear.

The new website directs users depending on whether they’re looking to shop Crystal Clear’s range of skincare products or wanting to find out more about their professional salon equipment and product range.

 

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The fully responsive site features a custom built user log-in area for customers to review orders, a comprehensive blog and press archive section, and complete social integration.

Customers can view the full Crystal Clear skincare range and discover more about their salon treatments. Each treatment has its own dedicated page and the salon finder feature allows customers to find their nearest salon offering each treatment.

 

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During the transition from Crystal Clear’s previous site, we completed a cross-platform migration, importing over 8,000 customers and 2,500 salons to ensure the database was up-to-date.

The professional division of the site profiles the brand’s full range of skin systems and treatments, and allow salons to enquire about offering the specialised treatments to their customers.

 

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igoo are providing ongoing design support to Crystal Clear, helping to develop their brand both online with email marketing and social media channels, and offline through brochures and print work.

For more details on our design and e-commerce services, please get in touch.

Design That Speaks Clearly With UKLC

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This month, we’ve launched the brand new website for UKLC, who offer residential English language and activity courses to students all over the world.

As one of our longest standing clients, we were excited to develop a new website to reflect their range of programmes and to make their services more accessible.

Their website now includes a custom log-in area where agents can download programmes and additional resources.

We have also designed a new brochure for the company, which will act as a comprehensive guide to UKLC’s courses, programmes and centres.

Increase Online Sales With Google Shopping

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Do you want to drive sales to your website and connect with more customers? As part of our range of marketing services available here at igoo, we also offer Google Shopping.

Advertising with Google Shopping is one of the most effective ways to increase online sales. You can list your products in Google Search – something your competitors may not be doing already. If they are, you can appear alongside them, accessing your market more effectively.

Shopping Ads include a product image and price information, meaning potential customers can compare vendors easily and arrive well informed to your product page.

Like Google Adwords, you are only charged per click, and your customers are more likely to buy as they’ve already seen your prices and product details.

If you want to explore online advertising, get in touch and we’ll explain how Google Shopping could work for you.

Paving the Way With An Ecommerce Redesign

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We’re delighted to have just launched the brand new Magento website for local paving specialists, Landscape World.

We have rebuilt their site focusing on the user journey, allowing visitors to browse their massive collection of landscaping products. We’ve overhauled the navigation system and how products are categorised.

We’ve also improved the onsite visuals and branding by incorporating more earthy colours to compliment their product range and intended setting. Upcoming features include a section which will promote local landscaping businesses as well as a detailed FAQ section to help DIY enthusiasts.

Landscape World continue to work closely with igoo, as we provide them with ongoing design and development to support their growth. We also provide them with our bespoke marketing which includes copywriting, social media, email marketing and Pay-Per-Click advertising.

 

Director of Landscape World, Chris Price said:

“We’re really pleased with our updated online store. The rebrand and the art work look amazing, and the igoo team have been a fantastic bunch to work with; from knowing their industry inside-out, to answering our calls and emails with efficiency.

As we continue to grow our business, we envisage our partnership with igoo continuing. They have learnt about our industry since we have worked with them and that is apparent, both in the new website and our digital marketing strategy.”

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