The Blog

Facebook Uses Artificial Intelligence to Improve Accessibility

This week, Facebook announced that it is introducing ‘automatic alternative text.’

This amazing new development is able to generate a description of a photograph on the social network, allowing visually impaired users to get an idea of what each picture contains.

Previously, people using screen readers would hear the name of the original poster followed by the term ‘photo’ – now they will hear ‘image may contain three people, smiling, outdoors.’

Using Facebook’s object recognition technology, the software is based on a neutral network with billions of parameters and trained with a million of examples.

And we think that’s pretty amazing!

We’re 10 Years Old!

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igoo celebrated its 10th birthday recently (I know, we can’t believe it either!)

From our humble beginnings with a team of 2 in a tiny shared office on Seel Street, to our bright and bustling studio of 10 in Mossley Hill, it’s been an incredible journey so far.

We owe a big thanks to the rich diversity of clients who we have had the pleasure of working with over the past decade, we hope you’ve enjoyed it as much as we have.

We’re going to celebrate with a month long series of articles on all things igoo and other industry bits and bobs, which we think could help you, our clients, to improve your online presence.

We’re only just getting started, so get in touch to discuss how we can help your online business to thrive.

Crystal Clear Design and Build…

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The igoo team have been working hard over the last few months as we have prepared to launch the brand new e-commerce website for Crystal Clear. We’re very pleased and proud to announce that the site has now gone live and is already proving a huge success.

 

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Crystal Clear is a global skincare brand with a dedicated celebrity following, who are committed to innovating new treatments, products and equipment to solve a range of skincare needs.

With a growing product range and a strong interest from salons, Crystal Clear required a new website, offering a more targeted user experience to cater to both consumers and beauty professionals alike. Their revamped site needed to reflect the luxury, high-end feel of their branding, whilst keeping the feel minimal and clear.

The new website directs users depending on whether they’re looking to shop Crystal Clear’s range of skincare products or wanting to find out more about their professional salon equipment and product range.

 

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The fully responsive site features a custom built user log-in area for customers to review orders, a comprehensive blog and press archive section, and complete social integration.

Customers can view the full Crystal Clear skincare range and discover more about their salon treatments. Each treatment has its own dedicated page and the salon finder feature allows customers to find their nearest salon offering each treatment.

 

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During the transition from Crystal Clear’s previous site, we completed a cross-platform migration, importing over 8,000 customers and 2,500 salons to ensure the database was up-to-date.

The professional division of the site profiles the brand’s full range of skin systems and treatments, and allow salons to enquire about offering the specialised treatments to their customers.

 

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igoo are providing ongoing design support to Crystal Clear, helping to develop their brand both online with email marketing and social media channels, and offline through brochures and print work.

For more details on our design and e-commerce services, please get in touch.

Design That Speaks Clearly With UKLC

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This month, we’ve launched the brand new website for UKLC, who offer residential English language and activity courses to students all over the world.

As one of our longest standing clients, we were excited to develop a new website to reflect their range of programmes and to make their services more accessible.

Their website now includes a custom log-in area where agents can download programmes and additional resources.

We have also designed a new brochure for the company, which will act as a comprehensive guide to UKLC’s courses, programmes and centres.

Increase Online Sales With Google Shopping

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Do you want to drive sales to your website and connect with more customers? As part of our range of marketing services available here at igoo, we also offer Google Shopping.

Advertising with Google Shopping is one of the most effective ways to increase online sales. You can list your products in Google Search – something your competitors may not be doing already. If they are, you can appear alongside them, accessing your market more effectively.

Shopping Ads include a product image and price information, meaning potential customers can compare vendors easily and arrive well informed to your product page.

Like Google Adwords, you are only charged per click, and your customers are more likely to buy as they’ve already seen your prices and product details.

If you want to explore online advertising, get in touch and we’ll explain how Google Shopping could work for you.

Paving the Way With An Ecommerce Redesign

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We’re delighted to have just launched the brand new Magento website for local paving specialists, Landscape World.

We have rebuilt their site focusing on the user journey, allowing visitors to browse their massive collection of landscaping products. We’ve overhauled the navigation system and how products are categorised.

We’ve also improved the onsite visuals and branding by incorporating more earthy colours to compliment their product range and intended setting. Upcoming features include a section which will promote local landscaping businesses as well as a detailed FAQ section to help DIY enthusiasts.

Landscape World continue to work closely with igoo, as we provide them with ongoing design and development to support their growth. We also provide them with our bespoke marketing which includes copywriting, social media, email marketing and Pay-Per-Click advertising.

 

Director of Landscape World, Chris Price said:

“We’re really pleased with our updated online store. The rebrand and the art work look amazing, and the igoo team have been a fantastic bunch to work with; from knowing their industry inside-out, to answering our calls and emails with efficiency.

As we continue to grow our business, we envisage our partnership with igoo continuing. They have learnt about our industry since we have worked with them and that is apparent, both in the new website and our digital marketing strategy.”

A Very Merry Christmas and a Happy New Year

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All that is left to say is a big thank you to all of our clients for your business in 2015 and we wish you a peaceful and enjoyable festive season. We look forward to working with you again in the new year!

Best wishes,

Gav, Ben, Jack, Matt, Amy, Camilla, Amee, Stephen, Dan and Simon.

igoo Christmas Hours

This Christmas, the igoo offices will be closed on the following days:

Thursday 24th December

Friday 25th December

Monday 28th December

Thursday 31st December

Friday 1st January

If you need to get in touch with us when our offices are closed this festive season, we can be reached via the [email protected] email address.

We will be back in the office, with batteries fully recharged, from the 4th January 2016.

Top of the Class for Sigma Science

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The brand new site for Sigma Science has launched this month after undergoing a complete overhaul. The resource, developed by teachers, aims to transform the way primary school children are taught science.

We have rebuilt elements of the website to improve the user experience and have restructured the packages on offer to optimise conversions.

Sigma Science are also working with igoo for elements of their marketing strategy, including Google Pay-Per-Click advertising and email marketing.

If you would like to hear more about how we could transform your website, get in touch with us today.

Brand New Website for Protein Bargain Launches

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This month, we’re delighted to launch the brand new website for supplement specialists, Protein Bargain.

Their new site is built on the powerful Magento eCommerce platform and is fully mobile responsive. The product pages have been redesigned and we have streamlined the checkout process for an easy and enjoyable shopping experience.

If you would like to hear more about how we could transform your brand and website in the new year, please get in touch with us.

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