Email Template Guide
Mail Chimp have released a funny but true guide called “Email Jitsu”, looking at the email design and coding tactics required to create a suitable email template.
From Combat Tip #1:
“Take off that beanie and put that Zeldman book down, you hippie. There are no standards in HTML email. Email programs are all over the place in terms of how they render HTML. You will need to think different. Fight different. Yes, you will need to resort to dirty “street” style tactics to make your email designs look consistent. Medieval stuff like:
- Table layout. No CSS Positioning. Not only that, but…
- Embedded Tables (gasp!) Shim-GIFs (double gasp!)
- Videos, Flash, ActionScript, DHTML, Javascript, and all that other fancyschmancy stuff is not going to work. Most anti-virus software block them from
working inside email apps.
Mail Chimp Email Template Guide
A/B Testing is now available in our emarketing software
It’s been a long time coming, but today I’m excited to announce that our new A/B campaign testing feature is now live and available to all of our clients, new and existing.
We’ve made sending an A/B campaign just as easy as sending a regular one. You can test different subject lines or sender details in a matter of seconds, and the best part is, you learn something from every single test you run you do.
One of my favorite new features that come with the A/B testing update are benefit estimates. Basically, after the test is run and the winning version is sent to the remainder of your subscribers, we’ll look at how much better the winning version performed in your test and extrapolate that across the rest of your campaign results. These benefit estimates will give you a great indication on the total benefit gained from running the test.
Are you interested in marketing your business online? We can get you set up in a matter of hours with a custom branded email template, and import any subscriber/customer lists you may already have. Get in touch with us and we’ll tell you why your business can’t do without it.
When to use Email
Its amazing how much time I waste by sending emails when all I needed to do was pick up the phone or walk into the next room. Dave Pollard has created a Flow Chart which tells you when and when not you should resort to email. You can email the link to as many people as you like…wait, is it urgent? is this ideally self placed material?
Cheers Dave
