Can a business really make money online? If you are a business owner with a website the only question that really matters is, “Will this website actually earn me some dough?” To be quite frank, if your website doesn’t produce results, what exactly is the point?
We know how to make your website work. What’s needed? A bunch of things really. Things such as search engine optimisation, keywords, keeping your site fresh and research. These are all vital attributes that will determine whether your website will succeed or fail.
The simple truth of the matter is that your website is a living, breathing creature and in order for it to succeed it needs a huge amount of attention (visitors), plenty of watering (content updates) and a lot of sunlight (marketing).
A SERIOUS SOLUTION
If you are seriously interested in succeeding online, if you recognise the secret hidden potential that your website can possess, we offer a Monthly Marketing & Maintenance Plan that just might be perfect for your business and your website.
We can bring more visitors to your website and increase your online orders. We can put more money in your pocket. We have done it over and over for many clients.
Our team consists of master copywriters, exceptional programmers, seasoned internet marketers and gifted website designers. This plan has been created and developed with the committed and resolute business owner in mind. The business owner who demands that their website produce results.
OUR MARKETING AND MAINTENANCE PLAN IS MADE UP OF 19 STEPS.
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ORIGINAL CONTENT EVERY MONTH
How many times have you read last week’s newspaper? 10 times? 20? Did you read it this morning with your breakfast? Probably not. The point is that upon visiting your website, people want to discover fresh, original and engaging content. No one is interesting in reading your old, stale and outdated information from 2002.
The best way to increase traffic and keep visitors returning to your website is to keep it loaded with fresh, original content. That’s where we can help. Every month our professional copywriters will craft 4 original articles/stories/pieces for your website. The topic of each piece will be focused on whatever the subject of your website is. These articles are written only after we have researched your industry or subject and each one is at least 400 words in length. After your approval, we then automatically add the articles to your website or blog.
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WEBSITE HOSTING
You can cancel your hosting account. You no longer need to maintain and pay for a separate hosting account each month. We provide you with all of the technical features you would ever need. For starters, we provide you with unlimited file storage, unlimited email addresses, unlimited bandwidth, 99.9% Up-time Guarantee and 24/7 unlimited technical support.
Beyond that, your website will be maintained, monitored and supported in our secure facilities that are staffed 24/7 by real people who will ensure that your site offers good performance and is up and running around the clock.
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MONTHLY STATISTICS
How many people visited your site last month? Don’t feel bad, 90% of all business owners don’t know either. We’ll provide you with statistics that will help you discover which terms visitors used to find you on Google, MSN, and Yahoo as well as all of your website’s activity from the past day, week, month and year.
We’ll tell you things like how many visitors you had, where they come from, how long do they stay on your site, what page is your most popular, what page is causing people to leave your site, what day of the week brings you the most traffic as well as 37 other facts that you absolutely must know.
The stats are presented in an easy to read “graphical” format which makes it easy for you to see the trends over time. -
BLOG SETUP & ADMINISTRATION
What is a blog? Basically it’s an online journal or “conversation” about your events, notes, opinions, thoughts, ideas, whatever! A blog helps makes your site “sticky”, meaning visitors love to come around and stay awhile. Not only will it attract more visitors, but the search engines algorithms love it too. We’ll setup, configure and customise your blog, track how many readers you have on a daily basis and monitor your blog 24/7 to ensure it performs perfectly. We also will design it in a way so that it matches your current site to a “T”.
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UNLIMITED CONTENT UPDATES
A dull, boring, outdated website is no place visitors want to be. If you’re lucky enough to get them to stop by and visit once, without fresh content, they surely won’t be back again. We keep your website updated with fresh content as often as you supply it to us. There is no limit on how often you can supply us with new content. In fact, the more the better. Simply email your content to us and we’ll post it in the appropriate section of your website in less than 48 hours (usually within 24 hours). On the internet, freshness wins (and sells!).
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EMAIL NEWSLETTER ENGINE
Do you want more sales? Want more people interested in what your doing. Then what you want is an email newsletter done right. It’s an amazingly powerful tool that enables you to effortlessly keep in touch with your customers and boost sales at the same time. We create a custom newsletter system tailored specifically for your business and your website.
Visitors to your site can sign up with a single click and you’ll have the option to send out an email campaign as often as you wish. Whenever you do make that decision, we’ll format your content and create the necessary HTML, tracking codes and unsubscribe links (UK data protection act) We will then schedule your campaign to be sent on the exact day and moment you specify to whichever subscribers you choose. After the email is sent we’ll provide
you with all the stats so you can track your email deliveries. You’ll be able to see who opened your email, who clicked on the links and if anyone chose to unsubscribe. -
MONTHLY MAINTENANCE
Our monthly maintenance duties start with optimising and compressing all of your graphics to ensure your images load as quickly as possible. We then check the speed of your website (how long does it take to load?) and make any changes possible that will help make it load even a half second faster.
Although these services each take their full share of time, detective work and skill, we aren’t done yet.Next, we search for any dead links coming into or going out of your website. If we do happen to find any of these stinkers, we immediately patch the “holes”. The last maintenance item on our list is to find and log your backlinks. Backlinks are the number of websites on the internet that link to your site and are one of the most coveted currencies on the internet.
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MONTHLY BACKUP
Just like clockwork, every month we create and compile a complete backup copy of your entire website. We then archive it in a safe place just in case (heaven forbid) disaster should strike. At any moment we can instantly revert back to an earlier version of your website should the need every arise.
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ORGANIC SEARCH ENGINE OPTIMISATION
Using in-depth reporting technologies we provide you with a clear picture of your current organic rankings in the search engines. This is also known as your baseline reading. This report includes positions on search engines such as Google, Yahoo! and MSN. We also determine your current link popularity and search engine saturation. This report is used as a comparison tool to measure the effectiveness of our efforts and to gain insight about your existing search engine visibility.
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KEYWORD DEVELOPMENT
We identify keyword phrases likely to be used by your potential customers. This list will be comprised of keyword phrases suggested by you as well as phrases found while researching your industry and competing sites. The keywords we target for your site will be updated and amended frequently to guarantee you receive the most timely and relevant representation possible.
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PAGE OPTIMISATION
Most pages on most websites are poorly designed and constructed. Not only is this a problem for potential customers but it also substantially diminishes your potential to rank well in search engines. Like a fat baby craves a bottle, search engines seek out and reward properly written HTML.
We optimise all page content to include accurate keyword density, text, images and tags. We recommend at least 250 to 300 words of unique content per page for great results. -
SEARCH ENGINE & DIRECTORY SUBMISSION
We submit your website to all major online directories (Yahoo) and to the top quality, hand-picked search engines in our database such as MSN, Google, AltaVista and more. We submit your site to each search engine by hand, one at a time. Why is this important? Using an automated submission
program can have catastrophic and unintended results such as your site being banned or black-listed from Google. That is a road you never want to travel.Here is something we won’t do: Submit your site to 15,000 search engines like some “other” services promise to do. Think about it for a minute….how many search engines can you name off the top of your head? Maybe 5 or 6 tops. Those are the ones that count. That is how your customers will find you.
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INCOMING LINK CULTIVATION
After researching your industry or subject we then create a list of recommended reciprocal and one-way linking partners, including relevant directories where your website should appear. To guarantee your website the highest search engine rankings possible, we continually cultivate incoming links from high quality websites with complimentary content. In a nutshell, the site with the most incoming links wins.
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OPTIMISATION TESTING
We constantly test content changes for keyword density and other on and off-page optimisation techniques, including image optimisation. This rigorous testing procedure checks over 15 unique elements for search engine compliance.
We often uncover problems with internal linking, file names, HTML and CSS structural issues. All of these things are obstacles that may inhibit the best search engine ranking possible. Once discovered, we make the required fixes quickly and efficiently.
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USABILITY STUDY
We analyse your website to find potential design and navigation issues. One of the top things that causes websites to fail is customers not knowing how to work your website. What a shame. If a potential customer on your site can’t find what they’re looking for, it doesn’t exist.
We comb through each page on your website finding and fixing errors to ensure it is as easy to use as possible. If you want to increase the number of leads and sales derived from your website, we must make it as easy to use as possible. Keep it simple stupid (KISS).
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URL REMODELING
Don’t worry, it’s not as messy as it may sound, but it is vital. Our goal is to analyse and optimise your site’s URL structure. Many URL structures are not conducive to search engines, such as URL strings that include a question mark or other methods of fetching data that a search engine may ignore.
URL structure affects the way major search engines rank your website and optimum URL’s can influence higher rankings. -
UNLIMITED SUPPORT
To put it quite simply, we’re here to help you with any aspect of your website, advertising, pay per click, or search engine optimisation. Whatever
it is, just give us a call. We also offer technical support should you ever have questions or need help with your hosting, domain name or email. -
EASY MONTHLY BILLING
We offer monthly recurring billing which automatically charges your credit each month. You never have to worry about missing a payment or writing out and mailing a cheque. We also send you a monthly invoice for accounting and tax purposes (the payments are up to 100% tax deductible as a business expense). If you’re looking for a discount, here you go: If you prepay for 12 months, we’ll give you a 20% discount making the Marketing & Maintenance Plan only £200 per month!