Here’s something you may not know: the IT sector has a huge impact upon the climate. At present, between 3 and 4 percent of all electricity (and the associated carbon emissions) used in the world goes to running data centers, used to host websites and email

Did you know that the average server produces the same emissions as a 15 mpg people carrier?

Over the years we’ve designed and hosted a lot of websites. That means a lot of servers, and a lot of carbon emissions. So we asked ourselves, what can we do to be part of the climate change solution? Like many companies, we took steps to minimize our environmental impact at the office, but still we weren’t satisfied. We then switched to 36% more efficient servers, but still we weren’t satisfied!

All of our servers are now 130% wind powered

We’re not just neutralising our environmental impact, we’re reversing it. Our hosting provider has purchased certified Renewable Energy Credits representing 130% of the electricity used to both power and cool every last one of our servers.

What makes our program so special?

If you’re thinking about switching to green hosting, good for you! Green hosting is an important step in dealing with climate change. But be aware – once you start asking some questions you’ll find that not all of the “green” hosting options out there are nearly as green as they claim to be.

Our program is using renewable energy to both power and cool our servers, whereas a number of green hosts only offset the electricity used to power their servers. That represents a big difference, because servers generate a lot of heat. For every watt of electricity that a server uses, 1-2 watts of electricity are typically required to cool it. What that means is that we’re investing in about twice as much renewable energy, on a per server basis, as those green hosts only using renewable energy to power their servers.

What can you do to minimize your impact on the climate?

Well, for one thing you can let us host your website, if you’re not already a customer of ours! We have a range of flexible plans to suit your business and requirements.

Beyond that, there are myriad ways to go green in your personal life. Most of them are totally painless. For example, turning off your computer at night, rather than leaving it in sleep mode. Many of them will also save you money in the long run, for example using compact fluorescent bulbs instead of incandescents.

For a quick start, check out’s list of 11 simple steps you can take to minimize your impact on the climate.