Mesmerising Stop-motion video made with 1800 photos of 9,600 separate prints.
Archive for July, 2010
The BBC have posted a recent article on government expenditure and the breath taking costs for the design and maintenance of the Business Link website.
This is not a typo, the cost per year for the website is £35m. That’s thirty five million english pounds for the design and maintenance of www.businesslink.gov.uk!
The company in charge, Serco have even provided a break down of the costs;
£6.2m on strategy and planning, £4.4m on design and build, £4.7m on hosting and infrastructure, £15.3m on content provision and £4.5m on testing and evaluation.
I cannot work out why design costs would be carried over to year two and three but they are.
The article in full can be found here
Marketing aims to create consumer interest in goods and services based on the assumption that the target consumer is buying a lifestyle or habit, with some income, location and loyalty considerations thrown in.
It draws from information about the target demographic; however, personal preferences about color, type size, logos and so on do not represent those of the target demographic.
One person on a committee might be a target consumer, but certainly not the committee as a whole. Should people from disparate demographics second-guess the visual approach taken by the designer to the target consumer?