Blog

We love to collaborate and share what we're doing. Read more below about what we've been up to recently.

The Power of Personalisation in eCommerce

The Power of Personalisation in eCommerce

‘The most successful brands are the ones who truly understand their customers.’ Although that sounds fairly straightforward, getting the formula right every time requires some...

Key Announcements from Shopify Unite 2021 for eCommerce Merchants

Key Announcements from Shopify Unite 2021 for eCommerce Merchants

Shopify’s annual partner and developer conference, Unite 2021, took place this month and saw the platform releasing the biggest set of infrastructure investments in their...

The rise and rise of TikTok, and what it means for your ecommerce store

The rise and rise of TikTok, and what it means for your ecommerce store

Since launching in China in 2016, TikTok, the viral video platform, has gone from strength to strength. The app has been downloaded over 2 billion...

Google Expands Its Partnership With Shopify & Adds New Shopping Feature

Google Expands Its Partnership With Shopify & Adds New Shopping Feature

It’s good news for Shopify merchants everywhere – Google has announced that it will be growing its partnership with the ecommerce platform and changing the...

What Effect Has Covid-19 Had on Online Shopping?

What Effect Has Covid-19 Had on Online Shopping?

Typically, buying habits can take years to evolve; whether that’s the steady decline of the high street, or the things we view as most important...

What To Expect When Launching Your Website

What To Expect When Launching Your Website

Launching a new website can be a daunting experience for any business, especially when you aren’t aware of the processes involved or don’t have a...

Tuning into IGOOFM…

Tuning into IGOOFM…

During the past year, we’ve all found it difficult to connect socially and recapture that culture which makes working in an office a unique experience...

Shopify vs WooCommerce – Which Platform is Best for You?

Shopify vs WooCommerce – Which Platform is Best for You?

Are you planning to launch an ecommerce store and struggling to decide whether you should use Shopify or WooCommerce? Both come with their own strengths,...

Your Ultimate eCommerce Marketing Calendar for 2021

Your Ultimate eCommerce Marketing Calendar for 2021

There’s a lot of dates to keep track of throughout the year when it comes to ecommerce and marketing planning; whether that’s UK wide bank...

Grow Your Sales Shopping On Instagram

Grow Your Sales Shopping On Instagram

Here at IGOO, we know that Instagram is an essential marketing tool for any ecommerce business. With more than one billion active users, Instagram is...

How To Retain Your Customers After Black Friday

How To Retain Your Customers After Black Friday

As one of the biggest shopping weekends in the online calendar, a lot of planning goes into making sure you’re maximising your reach during Cyber...

Harness the Power of Email Marketing over Cyber Weekend

Harness the Power of Email Marketing over Cyber Weekend

Email marketing is one of the most powerful ways to encourage your customers to convert. But do you know how to maximise your conversions this...