Permuto have released sales stats for online vs ‘offline’ sales with data from the US census Bureau.
The categories where online sales typically outsell in store purchases is the entertainment industry with books, magazines and dvds coming out on top as online purchases.
Quite suprisingly, pharmaceutical products where bought on the high street by nearly 10-1..Something tells me the email advertising for certain products aren’t as successful as the spammers hope they would be!
The other main industries where ecommerce sales triumphed over the high street where:
Clothing, Electronics, Furniture, Music/Videos, Office Supplies and Toys and Games.
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