Archive for July, 2010

The PEN Story

Mesmerising Stop-motion video made with 1800 photos of 9,600 separate prints.

The £105 Million Website

The BBC have posted a recent article on government expenditure and the breath taking costs for the design and maintenance of the Business Link website.

This is not a typo, the cost per year for the website is £35m. That’s thirty five million english pounds for the design and maintenance of!

The company in charge, Serco have even provided a break down of the costs;

£6.2m on strategy and planning, £4.4m on design and build, £4.7m on hosting and infrastructure, £15.3m on content provision and £4.5m on testing and evaluation.

I cannot work out why design costs would be carried over to year two and three but they are.

The article in full can be found here

Design by Committee and Why It Should Die

Marketing aims to create consumer interest in goods and services based on the assumption that the target consumer is buying a lifestyle or habit, with some income, location and loyalty considerations thrown in.

It draws from information about the target demographic; however, personal preferences about color, type size, logos and so on do not represent those of the target demographic.

One person on a committee might be a target consumer, but certainly not the committee as a whole. Should people from disparate demographics second-guess the visual approach taken by the designer to the target consumer?

Read the full article over at Smashing Magazine.

Google Chrome Fastball

This is very very cool, Google Chrome Fastball is a game within a YouTube video.  Objective: Solve their Internet challenges as quickly as you can to get the ball across the finish line. I posted a time of 2 minutes 3 seconds!

Just follow the LINK and let’s see what you’re made of.

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