igoo launched a refreshed site for Grouptyre Rewards this week, which boasts new features and more streamlined administrative tools.

Grouptyre Rewards, a supplementary site to Grouptyre’s already impressive arsenal of online tools, rewards members for purchasing tyres with them through the use of a loyalty points system. As orders are placed, points are allocated through the site and can be redeemed against a wide range of clothing, holidays and exclusive merchandise.

The new platform is able to accommodate a wider range of products and features, which is facilitated by an easier import and export procedure. The front-end of the site has been redesigned to be more user-friendly with a new streamlined registration process, the result of which has been an increase in conversions and a significant reduction in the administration time needed to maintain the site.