Last month, Facebook announced that they would be changing how users see updates from both friends and brands. The social giants discovered that users were more likely to update their own profiles and status’ after seeing updates from their friends.

It was clear that updates from pages didn’t have the same effect. This has resulted in posts from brands being shown less often, regardless of whether the page has a big following or is regularly sharing great content.

So what does this mean for you and your company Facebook page?

With the steady decline of organic reach, paid reach is proving vital to keep pages accessible. Facebook offers a variety of advertising options, dependant on what you’d like to see from your page- be it page likes, shares or conversions to your website.

Here at igoo, we’re already seeing the power of paid reach. Increases in engagement, followers, shares and likes are evident from both boosted posts, and from promoted pages.

If you’d like to know more about Facebook’s advertising options, please get in touch with Camilla.