There’s a lot of dates to keep track of throughout the year when it comes to ecommerce and marketing planning; whether that’s UK wide bank holidays, special shopping days or just a day dedicated to chocolate (7th July) or ‘National Talk Like a Pirate’ day (19th September) it pays to keep track of what’s coming up and how you can maximise your content to engage with your audience.

Here we’ve put together the ultimate ecommerce calendar to make sure you’re ahead of the game when it comes to planning promotions, social media content and email marketing strategies for the whole of 2021.

January – A Month-Long Celebration of Veganuary & Dry January 

1st January – New Year’s Day  – and a great day for starting any January sales!

18th January – Blue Monday – Unhelpfully named as the ‘saddest day of the year’ due to the post-Christmas lull, the long nights and colder weather, this could be a great time to spread some joy to your customers at the start of the year

25th January – Burns Night

February – LGBT History Month

12th February – Chinese New Year – This year, it’s the Year of the Ox

14th February – Valentine’s Day/ Galentines Day – The perfect opportunity for your customers to treat that special someone in their lives, regardless of who it is!

16th February – Pancake Day

16th February – Shrove Tuesday

17th February – Ash Wednesday

March – Spring Officially Begins!

1st March – St David’s Day

4th March – World Book Day

8th March – International Women’s Day – A great moment to champion diversity and highlight any positive initiatives your brand has surrounding equality and inclusion

8th March – Restrictions start to lift in the UK – As part of the government’s road map out of COVID restrictions, there are some changes to social interactions and schools set to return

14th March – Mother’s Day

17th March – St Patrick’s Day

19th March – Red Nose Day 

28th – 29th March – Holi


1st April – April Fool’s Day

2nd April – Good Friday – The start of the bank holiday in the UK and often a time for special discounts/offers online

4th April – Easter Sunday

5th April – Easter Monday

12th April – Non-essential shops and hospitality opens in England – If your bricks and mortar business is officially allowed to reopen this month, make sure you’re promoting it as much as possible using your online channels

22nd April – Earth Day

23rd April – St George’s Day

May – Wedding Season Starts 

3rd May – May Day

16th May – International Day of Light

17th May – Indoor dining & accommodation opens in England, plus events up to 30 people are allowed – Another huge milestone for those living in England and one to make sure you’re promoting if this applies to your industry

31st May – Spring Bank Holiday

June – Start of Festival Season & Pride Month

Around this time of year is the annual ‘Amazon Prime Day’ and with more shoppers than usual hunting for a bargain online, this is a good time to be promoting your own business and any special offers you have running

20th June – Father’s Day

21st June – Summer Solstice & National Selfie Day – A chance to humanise your brand and show customers a ‘behind-the-scenes’ look at who’s running your company

21st June – All restrictions hope to be lifted in England – Many will be shopping online in anticipation of this day, especially as larger events are tipped to go ahead

30th June – Social Media Day

July – Independent Retailer Month

4th July – American Independence Day – Do you ship to the US? Don’t forget their national holidays too!

17th July – World Emoji Day – 👍💃🤖

19th July – Eid al-Adha begins

30th July – International Friendship Day


30th August – Summer Bank Holiday – Another prime time for discounts and promotions online

September – Back to School

September is a good month to celebrate new beginnings of all kinds and is often a popular time of year for % discounts , especially on older stock

October – Black History Month

10th October – World Mental Health Day – A powerful day for sharing meaningful resources with your following online, how can you spread awareness and add to the conversation with your customers?

31st October – Halloween

November – Movember

5th November – Guy Fawkes Night

11th November – Remembrance Day

14th November – Remembrance Sunday

25th November – Thanksgiving 

26th – 30th November – Black Friday/Cyber Monday – Possibly the biggest ecommerce event of the year, Cyber weekend is the opportunity to promote your business, along with the rest of the digital world! You could run a new offer each day across the weekend or just have a blanket discount on certain products over the 4 days – check out our other blogs for some dedicated Black Friday and Cyber Monday ecommerce guides

December – Christmas Party Season 

5th December – Small Business Saturday – If you’re an independent business, now is the time to promote it! There’s been a big drive towards smaller companies especially in the last year, so make sure your customers know that they’re supporting a small, local independent when they shop with you

14th December – Christmas Jumper Day

24th December – Christmas Eve – Lots of online sales start on Christmas Eve now so this might be a good time to maximise on any sales before the big day itself

25th December – Christmas Day

26th December – Boxing Day

31st December – New Year’s Eve

Does your marketing strategy need an extra boost this year? IGOO offers a range of digital services including social media strategy, SEO, email marketing and copywriting to maximise your reach and make sure your customers convert.

Get in touch for more info on how we could help take your ecommerce offering to the next level.