Yes, sometimes we do. Should we use them? No, we probably shouldn’t. Splash screen (or splash page) is a front page of a web-site that don’t provide the actual content, but offers visitors some kind of intuition or background information for what the site is about. Designers use splash pages in their portfolios to impress potential clients with eye-candy. Companies tend to make use of them to draw users’ attention to their latest products. And users literally can’t stand them, because splash pages usually take a long time to load and provide (almost) no navigation options – except of entering the site.
Depending on designers’ creativity, splash pages use more or less attractive visual elements, sometimes with interactive Flash-movies which sometimes start to play automatically. Splash pages usually have a very simple structure – mostly just an image with few text lines and links.
The design of these pages sometimes isn’t related to the overall site design. And although most sites don’t use them, splash pages are sometimes necessary and therefore remain popular. In fact, there are some situations in which we might want or might even need to use them. Even although we shouldn’t – for our visitors’ sake.
Users don’t like splash pages, however if designed creatively, splash pages can also really get on users’ nerves. Petr Hrubes has an informative and attractive web-site with an absolutely unusable splash page (sorry, Petr). The design of Petr’s splash page offers precise information and is visually appealing, but it has one of the most significant mistakes a splash page can contain â€” it’s obtrusive and just not user-friendly.
Hrubes.com: this is not the way a splash page should be designed;
the main page opens in a new tab, in fullscreen mode.
If you are using Firefox or Opera you’ll find out that the mouse click on “Enter” opens the main page in a new tab in your browser. To navigate through the site visitors may want to close the “splash page” – window first and then change to the “main page” – tab. It’s neither necessary nor helpful.
The fans of Internet Explorer (is there anybody out there?) or Safari (Windows) have even more fun. Not only doesn’t the page open in a new tab (although IE7 should be capable of it), both browsers also open a new window which is automatically displayed in the fullscreen mode. Without warning. It doesn’t have to be like this.
It can get worse: creative designers tend to offer their visitors problems of a different kind. For instance, sometimes users have to move the mouse among the splash page to recognize what elements can actually be clicked and what should be done to finally get to the content of the page.
Splash Page at FunkyPunky: can you recognise the linked area?
Hint: take a closer look at the top of the page.
Not every visitor is patient, in most cases the page will be closed right away. Or the visitors land on the Adobe-page where they are asked to download the latest version of Flash plug-in. Or they are directed to some design-award web-site where they can observe dozens of beautifully designed web-sites. You can be sure that they won’t get back. Here you go – an optimal way to lose a visitor in few seconds.
Whether minimal, useful, beautifully illustrated, colourful or animated: the design of splash pages is a challenge designers can take to impress their visitors with creative approaches. Whatever decision you make please make sure that you really need a splash page and that it is designed with a purpose in mind!