igoo client, Peaches & Cream are famous for their fabulous make overs and growing range of make up products.
This August, they’re adding a new iridescent shade to their line of glitter pigment eyeshadows, called ‘Mermaze,’ and igoo were asked to help it to make a splash!
Alongside Peaches’ creative input, we have designed the packaging for their new product, and created internal marketing materials for their new display stand, uniforms and social media.
And to make sure the new pigment wouldn’t be missed, we created an underwater scene to cover the shop front in the build up to the launch.
The highly anticipated launch party is taking place today, Wednesday 9th August, at the Peaches & Cream studio in Liverpool city centre.
Masterclasses will be running throughout the afternoon, with the team creating some mermaid-y makeovers with the stunning new shade.
In true Peaches style, there will be lots of fun, games and sea themed entertainment throughout the day – and everyone’s invited!
Expect mermaid costumes, beauty bloggers, some members of the igoo team and maybe even a certain Davy Jones…