Magento is one of the world’s fastest growing e-commerce platforms that has been trusted globally by over 260,000 online store owners – in fact, it’s so popular, that the word ‘Magento’ has been googled more times than the search term ‘ecommerce’! 

And with over 10 years expertise in the Magento platform, we’re proud that IGOO is the only ecommerce agency in Merseyside with a certified Magento 1 and 2 Solution Specialist. 

But if that title doesn’t sound familiar to you, it may be because there’s less than 70 certified Solution Specialists in the UK right now. 

Here we explain exactly what a Solution Specialist does and why they are vital to your Magento store. 

What is a Solution Specialist?

Put simply, a Magento 2 Solution Specialist is an expert when it comes to the Magento 2 ecommerce platform. 

Their aim is to align the overall objectives of your business with the features and structure of the platform, whilst keeping costs as low as possible. 

With a thorough understanding of Magento’s architecture, admin and storefront, product catalogs, and applications, a certified Magento 2 Solution Specialist will ensure that the native features of the platform effectively work in the way your store needs them to, reducing time and frustration. 

And by avoiding unnecessary customisation and maximising the existing features of Magento 2 efficiently, your online store is in the best place to attract customers and generate revenue. 

Here at IGOO, our Solution Specialist holds this certification for both the Magento 1 and Magento 2 platforms, meaning we have the insight and years of experience needed to either get you up and running, or to help make the transition onto the new platform.

Why do you need a Solution Specialist for your Magento Store? 

Due to the complexity of the Magento 2 platform, an experienced Solution Specialist is an invaluable asset, both during the initial set up and the ongoing management of your ecommerce offering. 

The official certification covers the ecommerce industry as a whole – with questions on international tax and privacy laws, online merchandising and omnichannel retailing. 

With a thorough understanding of payment and shipping rules, data imports and exports, and order processing, Magento 2 Solution Specialists know exactly what can be achieved out of the box and which elements need some extra customisation. 

Without the guidance and advice of a Solution Specialist, it’s relatively easy to cause issues within the Magento 2 platform, i.e. when installing extensions, especially if this is not uploaded to a staging environment in the first instance. 

Most importantly of all, Solution Specialists know how to effectively manage software development processes, ensuring your Magento 2 project is delivered on-time and on-budget. 

What’s next?

Are you looking to migrate your online store onto the Magento 2 platform, or could your existing Magento 2 store benefit from the guidance of a Solution Specialist? 

Get in touch to hear more about how IGOO could help with your Magento 2 project –