Search engine optimisation (or SEO as it is more affectionately known) is making sure your website appears as high up as possible on search engines, such as Google, when someone searches for your products or services.
It is dependent on hundreds of page ranking factors, with each having varied effects on where your web page will rank on Google.
One of the easiest and most beneficial factors to tackle is your on-site content; from copy on your landing page to regular news articles, it all contributes to how valuable Google thinks your website is to your prospective audience.
Content marketing can be a tricky thing and it’s definitely a lot more sophisticated than trying to get as many keywords as possible on your website.
In fact, there are many techniques that you may not automatically consider that could help your website to rank higher.
Here’s a few things to get you started:
1. There’s a lot more to it than just raw keywords – Google is looking for synonyms and intent matching, so make your content as varied as possible to increase your overall credibility.
2. Think back to your school days and concentrate on getting your web pages as readable as possible – Google looks favourably on content that has great sentence and paragraph structure, top notch spelling and grammar, and that is of a good, readable length.
3. Great SEO relies on link backs, and continuous high quality content that is worth linking to is a sure fire way to move up Google’s search rankings.
Not sure where to start? If you’d prefer an expert to make sure your copy is as search engine friendly as possible, get in touch with our in-house copywriter, Camilla for more info.